Google’s Starter Guide to SEO

Google have published their own SEO starter guide (PDF 550KB) which covers the basics of search engine optimization as it relates to the Google search engine.

If you’re reasonable familiar with SEO there’s not really anything new here.

However, if you’re trying to educate a client or an internal stakeholder on this topic it’s helpful to reference a document that is sanctioned by the world’s largest search engine.

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