Colour plays an important role in design, especially in web design. Myriads companies use the web as a sales tool now and using the correct colours could express more sales, but getting the colour choices wrong can lead to less users and decreases in sales.
Understanding the psychology of colour is vital for all web designers if they want to create a successful web site. This is because divergent colours affect humans in divergent ways, and could influence moods and emotions. This means that your colour choice might make your users angry if you get it wrong.
Colour can also be used to manual users to certain sectors on a page. For example, you might need a user to click the buy now button, so creating it stand out is very important.
Here is a information to how various colours influence and affect humans:
Red is linked to strength, fire, blood and passion. If used sparingly on a light background colour, it can be used to attraction attention and highlight. Blue is the greater preferred colour and it could denote confidence, loyalty and royalty. The darker end could designate strength whilst the lighter end could be used to express fantasy and dream. The colour green can summarise thoughts of durability, safety and harmony. It is also a satisfying colour to use to emphasise calm and relaxation.
Linked with senses of cold, royalty, peace and air, blue is the greater favoured colour for corporate web sites. It creates the opposite reaction to red. Green symbolises nature, environment, peace and luck. Green is a pleasant colour to use to create a calming effect.
Standing for joy, happiness, warning and enterprise, yellow has a similar effect to red, although it is not as notorious,. It can be used to highlight spaces of a site. In spite of, if used too much, it could be an overpowering colour.
Grey can be connected to respect, humility, decay and boredom. It is used a lot to create shiny gradients in web design to give a slick, avant-garde feel to a web site. Orange is strongly related to spirituality and healing. It is the colour that symbolises Buddhism and it has a healing enterprise about it. It is a bold colour that is not as bright as yellow yet not a deep as red.
The colour orange is very youthful but also warm, stimulating and friendly. Used in web-sites, it could also be welcoming.
Grey is a favoured background colour for web sites. Like black, it is acceptable for showing off images and it creates neat contrast between variant colours.
To conclude, when selecting colours for web design, thought should be given to the fashion it may potentially affect users. The colour selection might look satisfying or meet the brief, but will it put users off? By making simple changes, like changing the buy now button to a vibrant colour might generate more sales. Serious thought and consideration may stand for the difference between success and failure.