You may read this and be thinking “What on earth is the Law of Reciprocity?” If you don’t know what it is, then you are now going to learn some powerful information that will make a big difference to how you connect with your readers, visitors and customers.
Reciprocity is very powerful for anyone starting an online business here’s what it means:
“A reciprocal condition or relationship. A mutual or cooperative interchange of favors or privileges, especially the exchange of rights or privileges of trade between nations.”
You may have heard of these phrases ‘You scratch my back and I’ll scratch yours’ or ‘Do unto others as you would like others to do unto you’. If you are aware of these two phrases then you are on the right track to understanding what reciprocity is all about.
Basically, it means when someone offers us a favor or information without us having to do anything to receive it, we normally feel obliged to do a kind turn in return to that person. This is the Law of Reciprocity – but it goes a lot deeper than just exchanging a reciprocal favor.
When you are connecting with your customers or clients you should be providing MORE than they were expecting. To under promise and over deliver your services or products is the way to gain long-term loyal customers and build strong relationships for the future.