Usually with article marketing the main attractions are the amazing SEO benefits–article marketing is a great way to drive traffic to a website by increasing your search engine ranking. But one often overlooked perk is the ability to build credibility and trust with your potential customers through your articles. Why would you want to build trust and inspire confidence in your customers?
That’s an easy one–the more belief that a customer has that what you tell them is true and that you’ll not let them down once they purchase your product, the more likely you are to make the sale. Who a customer buys from is not solely determined by who is ranking #1 in Google–lots of times customers are found through personal referral, or someone shares one of your useful articles with them, and they find your website via your resource box.