This is a big decision that must be reviewed carefully. Choosing a talented SEO Consultant is a decision that must be chosen with caution. By experts here, I mean people working in the field of optimizing web sites to succeed in the search engines.
SEO experts and SEO consultants all have strategies which they use to achieve their clients goals. These strategies differ amongst the different SEO consultants offering these services in the market. The regulations set by search engines also differ slightly to gain top rankings in Yahoo, Google and MSN. So you want a company that can provide great results in all major search engines. The fact that these companies differ in their search engine optimization practices means that there is no specific set standard for SEO experts. However there are definitely strict guidelines companies should stick to in order to ethically improve search rankings. Different SEO companies set their own set of best practices for their customers. There are certain practices that SEO consultants must observe which are common throughout the SEO industry.